New Square is bringing the seaside back to West Brom this summer with the return of our very own beach from 21 July-30 August 2025.

Every day throughout the school holidays from 11am-5pm, visitors can come along for free to enjoy a sandy beach, complete with deckchairs and bucket and spades for kids to play in, while the grown-ups sit back and enjoy the sunshine.  Parents and guardians can post a photo of their day out Facebook using the hashtag #NewSquareBeach for the chance to win a £50 gift card for their favourite store at the shopping centre.

There’s also some extra special free fun on selected days to make the summer holidays even more special!