Summer Fun in New Square Shopping Centre

New Square is bringing the seaside back to West Brom this summer with the return of our very own beach from 21 July-30 August 2025.

Every day throughout the school holidays from 11am-5pm, visitors can come along for free to enjoy a sandy beach, complete with deckchairs and bucket and spades for kids to play in, while the grown-ups sit back and enjoy the sunshine.  Parents and guardians can post a photo of their day out Facebook using the hashtag #NewSquareBeach for the chance to win a £50 gift card for their favourite store at the shopping centre.

There’s also some extra special free fun on selected days to make the summer holidays even more special!

• Free Face Painting – Wednesdays 23 & 30 July, 6, 13, 20 & 27August
• Circus Acts- Wednesday 23 July & Wednesday 27 August
• Punch & Judy – Wednesday 30 July
• Multi Skilled Performer – Wednesday 20 August
• Fun Family Games – Wednesday 6 August
• Ballon Modeller- Wednesday 13 August
• Ohana Fun Day – craft station & mascot – Thursday 28th August
• Mirror Statues in association with the West Bromwich BID – Fri 22 August

After some family time down on the beach, there’s also fairground rides for the whole family to enjoy to bring even more family fun to West Brom over the summer break!